Labor is the most expensive part of rental management. By automating the process and cutting the labor time per booking we are able to pass that savings on to the owner.

    * Automate the process by allowing the renters to book and pay on line at the point of sale.

    * Automate the follow up and arrival instructions with auto email.

    * Our automated system will email the cleaning contractor with every booking. Saves time.

The second most expensive part is the marketing to get the renters.

    * Our Realty company already has over 100+ Panama City web sites up and running 24/7 attracting   over 10,000 visitors a month which is an incredible amount of traffic for a small market like Panama City. For a small cost we can take advantage of this Massive Exposure that is already in place. www.GoCitiStar.com. Our website has been submitted to over 240 world wide search engines. We also buy key words to attract visitors to our sites. 

    * Each property will have it's own website with photo gallery, rates, availability calendar, and a button to book it now online and pay by credit card. Get'em while they're Hot. Owners will be able to keep up with rentals there also.

The third most expensive part is the office associated cost (building lease, computers, equipment,  phones, utilities etc.

    * We share office space with our parent company CitiStar Realty keeping these expenses to a minimum.

Conclusion

By operating more efficiently and keeping the cost lower we can pass that savings to the owners.

Company Profile

CitiStar Realty was founded by Butch and Starla Metcalf in 1998. The first office was in Fayetteville, Ga. and opened in 1998. CitiStar Realty in Panama City opened in June 2007. The commercial division was launched in January 2008 and the vacation rentals division was launched in March 2008. 

We are setting the new standard for real estate marketing in Panama City. Our extensive use of the Internet has set us apart from the crowd.